simulationCreative Matrixfour agents turning a campaign brief into segments, copy, channel plan, and a QA score
Creative Matrix
One brief, four scripted agents in the order the Atlas pipeline runs them: strategy, copy, channel plan, QA. The QA agent can flag a claim but never fix one; a person decides what ships. Every brand and number here is invented.
waiting for its turn
waiting for its turn
waiting for its turn
waiting for its turn
One decision
The QA agent can only flag. It reads the copy for claims that need a source, the plan for spend it cannot measure, and the formats for placements they will not fit, and it writes each one down. Fixing is a person's job, so the pipeline never ships a claim nobody checked.
What broke
An early copy agent invented a statistic for a headline and the QA pass waved it through because it read well. Now any figure in copy needs a source in the brief or it is flagged, and a flagged brief cannot be approved without a note.
Scripted demonstration · invented data
The case study has the implementation and the limits of the evidence.